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At Merak Marketing we take time to understand your business and objectives and work through your account performance. We will keep you in the loop and continuously update on your account’s performance, and you will work directly with the PPC specialists optimising your campaigns, no sales people.
We insist on having a positive impact on everything, from our clients performance to the environment. Merak Marketing has teamed up with Ecologi to offset our carbon footprint and plant 100 trees for every business we work with and offset our employee’s carbon footprint.
We don’t offer Amazon/Ebay PPC, graphic design, social media management, web development, SEO or any other service unrelated to pay per click advertising.
Different platforms require different set up. Your contract with us will outline the scope of work. Our pay per click set up usually includes
Market & Competitor Analysis, including
Analysing competitor paid social media creatives, paid search engine keywords and display ads (where available)
Keyword research (where applicable)
Budget & campaign planning
Campaign Set Up & Pre-Optimisation, including
Premium click fraud software implementation
Creating tailored ad copy using expanded text ads and responsive search ads, with dynamic keyword and location insertion (where applicable)
Creating merchant feeds (where applicable)
Setting up display and remarketing campaigns with responsive, static & html5 ads (where applicable)
Setting up multiple conversions (where applicable)
Granular approach, including
Precise county or state geo-targeting
TSAS ad schedule
Creating custom audiences for targeting and observation
Device adjustments
Pre-written negative keywords list, tailored to your account
Access to BETA features exclusive to Google Partners
Premium click fraud software subscription
Data-driven changes where needed, to help the account achieve optimal performance. Some examples of pay per click account maintenance and optimisation include adding negative keywords and making device, keyword, location and demographic bid adjustments
Maintaining up-to-date merchant feeds & supplemental feeds
Reports reflecting your best performing demographics, locations and devices; product best sellers; best and worst performing keywords; costs and an overview of the changes made on your account
Refreshing ad creative and ad copy. Updating the design or content of HTML5 ads, display ads and text ads
Taking other actions to help the account achieve optimal performance, profit and growth.
We keep our clients at the forefront of digital marketing and build their campaigns based on quality, sustained growth and learning.
The Merak Marketing currently works with UK based financial companies, B2B suppliers, charities, a variety of ecommerce brands, US-based tech and SaaS companies and technology manufacturers.
